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| Cablevision's Optimum iPad App |
.BETHPAGE, N.Y., April 2, 2011 /PRNewswire/ -- Cablevision Systems Corp. (NYSE: CVC) today announced the launch of the Optimum App for iPad, which allows its cable television customers to experience iO TV digital cable – including access to hundreds of channels and video on demand (VOD) – on an iPad in the home. The application delivers the full cable television experience to the tablet device, and allows the iPad to function as a television. Like all additional outlets, it is free to existing Optimum cable television customers.
In addition to approximately 300 live channels and access to VOD, the Optimum App for iPad integrates enhanced guide information that makes it easier than ever before for customers to find the content they already receive as part of their cable television subscription. Programming is fully searchable, including by genre, and the application includes the ability to schedule DVR recordings and manage previously-recorded content.
"This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home," said Tom Rutledge, Cablevision's chief operating officer. "It gives our customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room. This is the future of Advanced Digital Cable televisions served with virtual set-top boxes, and just one of many digital displays we are going to be serving through a variety of applications," Mr. Rutledge concluded.
Cablevision uses its secure and proprietary Advanced Digital Cable television network to deliver cable programming to customers for viewing on the Optimum App for iPad, and content is not delivered over the Internet. The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service they have paid for. Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers. Cablevision has been serving customers with switched digital cable for more than five years. Advanced Digital Cable allows the company to switch in multiple digital formats, as its customers continue to buy the latest display devices. Customers do not need to have Internet access to use the Optimum App for iPad.
Cablevision plans to deploy additional applications that deliver the same experience to other tablets and display devices, functioning as televisions. The company plans to integrate remote control functionality into the Optimum App for iPad this summer.
I’m glad Cablevision is trying to catch up with the rest of the industry and offer some mobile apps for their customer, but I don’t understand why they’d release it with what seems to be such a crushing limitation…the app only works if the customer is in their home. I guess I’m just used to using the DISH Network TV Everywhere app, which I have on all my mobile devices, not JUST my iPad, and which will work anywhere on the planet where I can get a 3G connection. As both a customer and employee of DISH I’ve been using TV Everywhere since the day it dropped, and it’s changed the game.
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